Back-To-School ∙ Freedom Mobile

July 2020 | Rain 43
Role: Account Supervisor at Rain 43
Channels: TV, Radio, Social, Digital, Out-Of-Home, Homepage Website Takeovers

For Freedom Mobile’s “Back-To-School” advertising campaign, the objective was to build awareness and consideration for the Freedom brand and drive sales on their back-to-school offers. It involved a multi-layered approach to promote the Apple iPhone SE and Samsung Galaxy, as well as their Absolute Zero and Big Gig Unlimited data products. To bring life (and humour) to the campaign, we featured Freedom’s spokesperson - actor and comedian, Will Arnett - in the TV commercials and online videos.

My team and I worked closely with the creative and production teams to manage the project and ensure the creative deliverables aligned with the clients’ needs and overall campaign strategy.

TV ∙ Apple iPhone SE

Director | Geordie Stephens
Creative Directors | Phil Sylver & Caio Oyafuso
Copywriters | Rebecca Williams & Spencer Friedman

TV ∙ Freedom Mobile Manifesto

Director | Geordie Stephens
Creative Directors | Phil Sylver & Caio Oyafuso
Copywriter | Phil Sylver