Share Your Fire ∙ Canon Canada

October 2017 | FREE Agency
Role: Project Lead - Advertising Coordinator at Canon Canada
Channels: Social, Digital, Out-Of-Home, IRL Events

The photography field was known for being a notoriously male-dominated industry, and cameras were typically marketed towards that demographic (in some cases, this hasn’t changed). We knew that there were equally as many talented women photographers and we wanted to create a campaign for women, by women, to showcase this. The objective was to demonstrate all the creative possibilities that could be achieved with a Canon camera and inspire other young women to pursue their interests in photography.

For this campaign, I worked closely with our agency partners - FREE Agency and Mediacom - on the strategy, creative development and execution of the campaign.